At Vantage Point, we integrate traditional analytical methodologies to create a truly in depth view of the customer.
At Vantage Point, we integrate traditional analytical methodologies to create a truly in depth view of the customer.
Traditional analytics typically looks at only a single dimension of interest – which is not defined clearly enough to uncover predictive information about consumers.
By contrast, Vantage Point is designed to fully reflect the complexity of consumer decision making by utilizing a comprehensive, multi-dimensional approach to reveal three key factors that drive consumer purchase and usage decisions:
Needs
The underlying emotional and rational requirements that are served by a product’s attributes and its positioning.
Attitudes
The consumer’s beliefs and emotions that drive choice and behavior.
Behaviors
The measurable actions taken by the consumer and their everyday actions today.
Our exclusive methodology creates a matrix of a customer or prospect needs, attitudes, and behaviors, and then clusters like groups into a Vantage Point-based schema.
These segments have identifiable, common emotional requirements and will respond similarly to pricing, sales promotions and product features.
What does all this mean?
Needs are what consumers claim they want in a product or service. Attitudes reveal how using a product or service makes them feel, or could make them feel. Behaviors uncover the disconnect between what consumers say they need and want and what they actually do to fulfill their needs and wants.
Your customers and prospects are complex individuals with intricate thought processes. Vantage Point cuts through that complexity. The result is the ability to speak specifically to the needs, attitudes, and behaviors of your customers and prospects, and speak to them in a voice and tone they comprehend and appreciate.
About
Aimen has been a marketing and product executive for over 25 years. She has held many C level roles as both a Marketing, Product or Growth Executive. She has deep experience in financial services, subscription and content as well as marketplaces, ecommerce and social for profits and non-profits.
Aimen has worked at large companies such as Microsoft, Chase, eBay and PayPal, Ancestry and Audible to smaller Silicon Valley startups. She has a proven track record to entering companies to lead them through a significant growth phase where she has delivered in excess of 10 X growth within a 2 year period.
Aimen is a graduate of University of Pennsylvania where she received a BA in Psychobiology.